The Ego, The Persona, The Shadow and The Wise Old Man (or was it The Great Mother?)
Group show curated by Ombretta Agró Andruff
Dates: Nov. 20st - December 20th, 2008
Opening reception: November 20th, 2008, from 6-8pm.
Venue: The Guild, NY
The individuation process is a term created by the famous psychologist Carl Gustav Jung to describe the process of becoming aware of oneself, of one’s make-up, and the way to discover one’s true, inner self. Although the structure is basic and simple, the contents require a much deeper understanding.
The process begins with becoming conscious of the Persona, the mask we take on in our every day life. After this we become conscious of the Shadow, the repressed characteristics of the ego. Then we become conscious of the Anima, the inner woman in each man, or the Animus, the inner man in each woman. Then the image of the old wise man, or the old wise mother appears, after which the experience of the Self happens. These phases are not necessarily chronological in order or separated from each other. They can overlap each other or run parallel.
Jung stresses that our modern world does not give enough opportunity to experience the archetype of the Shadow. When a child expresses his animal instincts, generally his parents punish him. Punishment does not lead to the extinction of the Shadow, which is impossible, but it leads to the suppression of this archetype. The Shadow retreats to an unconscious state, primitive and undifferentiated. Then, when the Shadow breaks through the repressive barrier, and this does happen once in a while, it manifests itself in a sinister, pathological way.
It is a fact that artists, through their practice, have often helped themselves, and those around them, to identify and, quite literally, bring to surface the “archetypes” that Jung identifies in his theory. In this exhibition, while we certainly do not pretend to exemplify the complexity of Jung’s writings, we are bringing together a group of six artists we feel embody in their own unique and special way some of these archetypes and the struggle between their “persona” and the “shadow” within them. Through their works, they accept, and bring together, the superior and the inferior, the rational and the irrational, the order and the chaos, light and darkness, female and male energy, yin and yang.
The exhibition features works by Jaishri Abichandani, Betty Bee, Zachary Clement, Christine Kim, Rachana Nagarkar, and Rakhi Peswani.
The Guild, NY
45 West, 21st Street
2nd Floor (Rear), Suite 39,
New York, NY 10010 : Telephone: 1 212 229 2110
info@theguildny.com | http://www.theguildny.com
Fall is one of my favorite times of the year. Leaves changing, the crisp air blowing, drinking hot apple cider and wearing jackets—it all makes me reminiscent of my childhood. To celebrate my favorite time of year, I found a place to let me do all of the fall-ish activities. 
Brooklyn’s architecture has been in a sort of renaissance for the past 10 years. A topic of hot debate, the gentrification of Brooklyn’s neighborhoods has pitted long term residents against the newer, wealthier residents. One thing that can perhaps be agreed upon and that is that there is a new emerging architecture community in Brooklyn who have fallen in love with the aging brownstones.
The annual Brooklyn Book Festival, a free public event that showcases both literary stars and emerging authors, opens today.
For the past few years in New York, there has been a wave of concept stores that have become all the rage. Essentially, these are stores that show up, stay only for a limited amount of time and then as quietly as it appears, it disappears. These stores typically carry specialized, limited edition goods and like a good consumer, I always want 90% of everything I see (flashback to the Wired popup store in Soho 2005-2007). 
